Monday Feb. 26th
6:30
ISA Signage (Integrated Signs)
El Cajon

the 3rd field trip thus far this semester was to ISA Signage in El Cajon, Ca.
Steve was our presenter this evening, Steve in the owner of the company for which he took over from his father, ISA has been in existence for over 30 years a little out of the way placed tucked in a small simple strip mall in the city of El Cajon, Ca. with little to no major signage of their own to make them stand out as being who they are, ironic since they are a signage company, Steve and his company have done work and do work for Major corporations but small ones also, some major corporations are company's such as Ruth Chris Steakhouse, Coldwell Banker, Nokia and Sempra Energy, some smaller ones may be some realty companies or banks here locally but they do work Internationally as well as other states. ISA Signage specializes in laser cutting, vinyl, fabrication, designing, channel lettering and L.E.D. A few pieces of advice Steve gave us was before you do any signage remember these things you must do first !
1. you must get the landlord or owners approval
2. you must get the city's approval
Steve also said that being in the sign industry and creating a sign for someone does 4 things for them:
1. It advertises (name on the wall)
2. It serves as a location finder (where your located)
3. It serves as a direction finder (what direction they take to find you)
4. It sets the mood (how the client will feel comfortable working with you)